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Buyer Behaviour

Neon sign reading 'Do Not Trust' in front of shelves filled with SPAM cans, reflecting skepticism and distrust in advertising.

Neon sign reading 'Do Not Trust' in front of shelves filled with SPAM cans, reflecting skepticism and distrust in advertising.

People Don’t Trust Ads. They Trust Themselves - Sort Of.

The best brands aren’t selling products - they’re selling identity. Patagonia, Blundstone, Solidteknics, Nura, Assembly Label—each one taps into a way of living their customers already identify with. It's not about community. It's about belonging.

Magnetise

May 264 min read

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