Brand Strategy

The best brands aren’t selling products - they’re selling identity. Patagonia, Blundstone, Solidteknics, Nura, Assembly Label—each one taps into a way of living their customers already identify with. It's not about community. It's about belonging.

Marketing something no one understands? Good. It means you're ahead of the curve. But if you're still trying to “educate the market,” you're doing it wrong. Here’s how to make people feel it before they even get it.