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Silhouette of a heroic figure in a cape standing confidently against a bold red background, symbolizing strength, focus, and conviction.

Silhouette of a heroic figure in a cape standing confidently against a bold red background, symbolizing strength, focus, and conviction.

Stick to Your Edge: Why Core Competency and Values Are Your Marketing Superpower

Most brands try to do everything. The smart ones double down on what they do best. This post explores why core competency and values aren’t just internal principles - they’re your most powerful marketing levers. If you want to grow without losing your edge (or your soul), read on.

Magnetise

Jun 114 min read

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Honouring the Traditional Custodians

Magnetise acknowledges the Traditional Owners of the lands on which we work and live.We honour the enduring connection of Aboriginal and Torres Strait Islander peoples to Country - their stories, cultures, and traditions that continue to shape this land.We pay our respects to Elders past, present and emerging.

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