All Posts

Most brands try to do everything. The smart ones double down on what they do best. This post explores why core competency and values aren’t just internal principles - they’re your most powerful marketing levers. If you want to grow without losing your edge (or your soul), read on.

The best brands aren’t selling products - they’re selling identity. Patagonia, Blundstone, Solidteknics, Nura, Assembly Label—each one taps into a way of living their customers already identify with. It's not about community. It's about belonging.

AI isn’t just changing marketing - it’s redefining how businesses grow, operate, and connect with customers. This post explores why marketers must lead the AI charge, how to move beyond isolated tools, and why a whole-of-business approach to AI is now essential. Discover how Magnetise helps businesses turn AI from a tactic into a true competitive edge.

Marketing isn’t just ads and content- it’s how your entire business shows up. From systems and customer service to product delivery and digital touchpoints, every part of your operation shapes how people perceive your brand. In this blog, we explore why successful businesses treat marketing as an integrated function, not a siloed team.

Explore effective marketing strategies for non-profits and purpose-driven brands. Learn how authentic storytelling, audience engagement, and integrated digital tactics can amplify your mission and drive meaningful change.

Search is evolving - fast. AI tools like ChatGPT and Perplexity are changing how people find answers, leaving old-school SEO in the dust. This blog dives into the new search landscape, the fading power of Google rankings, and what brands must do to stay visible when the clicks stop and the citations start. If you’re still optimising for keywords, you’re already behind.

The outdoor gear market is saturated, sustainability claims are stale, and AI is rewriting how customers search and shop. This blog unpacks why most outdoor brands are falling behind - and what a future-proof outdoor brand strategy really looks like.

Launching a new product is high risk - but failure isn’t inevitable. In this blog, we break down why most new product launches fall flat and reveal the strategic moves that set successful brands apart. From market fit to messaging, discover how to launch with purpose, traction, and staying power.

Most B2B marketing isn’t broken - it’s just built for a world that no longer exists. If your campaigns aren’t converting, it’s likely because your buyers have evolved faster than your strategy. In this blog, we break down why old playbooks are failing, what today’s top performers are doing differently, and how to rebuild a marketing engine that actually drives growth.

Outdoor food brands can no longer rely on nostalgia and nuts. This article explores why trail mix is losing relevance and what savvy marketers must do to innovate, connect with modern adventurers, and stay ahead in a crowded market.

Marketing something no one understands? Good. It means you're ahead of the curve. But if you're still trying to “educate the market,” you're doing it wrong. Here’s how to make people feel it before they even get it.

Sustainability won’t save a bad product. And it won’t excite an audience who’s seen it all before. But when you get the fundamentals right - when your product or service truly solves a problem, fits into people’s lives, and brings joy or usefulness - then adding sustainability to the mix becomes a multiplier. It gives people one more reason to choose you. And more importantly, to come back.

The rules of home building marketing have changed. In a cautious, high-value market, it’s no longer enough to promise quality - you have to prove it at every step. This blog explores how builders are driving growth with smarter marketing strategies, from digital tools that offer real transparency to messaging that builds trust before a single slab is poured. Learn how to turn your marketing into a performance engine that attracts, converts, and retains today’s more discerning