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Minimalist flat lay of a black magnifying glass next to a silver laptop on a light grey surface — symbolising digital search or investigation.

Minimalist flat lay of a black magnifying glass next to a silver laptop on a light grey surface — symbolising digital search or investigation.

The AI Search Shift: How AI Is Rewriting the Rules of Search and SEO

Search is evolving - fast. AI tools like ChatGPT and Perplexity are changing how people find answers, leaving old-school SEO in the dust. This blog dives into the new search landscape, the fading power of Google rankings, and what brands must do to stay visible when the clicks stop and the citations start. If you’re still optimising for keywords, you’re already behind.

Magnetise

Apr 165 min read

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Honouring the Traditional Custodians

Magnetise acknowledges the Traditional Owners of the lands on which we work and live.We honour the enduring connection of Aboriginal and Torres Strait Islander peoples to Country - their stories, cultures, and traditions that continue to shape this land.We pay our respects to Elders past, present and emerging.

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