We Make Big Ideas Happen
Magnetise is a strategy-led marketing consultancy helping brands stand out, scale up, and connect with the right audience.
We work across brand strategy, positioning, go-to-market planning, digital campaigns, and creative execution - bringing clarity, direction, and momentum to businesses with big ambitions.
Our Model
At Magnetise, we use our Connect, Grow and Optimise model to cut through complexity and deliver impact. We help businesses connect with the right audience, grow through smart strategy and creative execution, and optimise their operations to scale.
Reach the right audience with the right offer—and deliver it the right way.
We help you align your marketing, product strategy, and customer experience by using smart segmentation, clear brand positioning, and integrated planning.That means not just sharper messaging, but better product ranging, more relevant offers, and a smoother path from discovery to purchase. From how you show up in-market to how you serve your customers, we bring together strategy, marketing, and execution to drive real growth.
Once you're connected with the right audience and offering the right mix, it's time to scale.
We help you capitalise on that foundation—through smart product launches, targeted expansion, and performance-driven marketing that fuels growth.
From refining your go-to-market strategy to scaling across new segments, regions or channels, we align your brand, offering, and marketing to move faster, perform better, and grow with purpose.
With your growth in motion, we help you sharpen what’s working - and fix what’s not.
From CRM systems and websites to internal processes and data flows, we optimise the tools and touchpoints that power your marketing.
Using automation and AI, we improve efficiency, personalise experiences, and unlock insights that drive better decisions. It’s about doing more with less—boosting performance, reducing friction, and setting you up for scalable, sustainable success.


I’m a senior marketing strategist with a background spanning big brands, creative agencies, and fast-growing businesses.
Over the past 15+ years, I’ve led brand transformations, launched new products, and delivered growth strategies across various sectors.
Now, through Magnetise, I help ambitious businesses find clarity, connect with the right audience, and optimise their marketing.
