AI Strategy & Transformation

AI isn’t just changing marketing - it’s redefining how businesses grow, operate, and connect with customers. This post explores why marketers must lead the AI charge, how to move beyond isolated tools, and why a whole-of-business approach to AI is now essential. Discover how Magnetise helps businesses turn AI from a tactic into a true competitive edge.

Search is evolving - fast. AI tools like ChatGPT and Perplexity are changing how people find answers, leaving old-school SEO in the dust. This blog dives into the new search landscape, the fading power of Google rankings, and what brands must do to stay visible when the clicks stop and the citations start. If you’re still optimising for keywords, you’re already behind.