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Audience Insights

Woman wearing a rain jacket standing on a hill, looking out over mountain landscape.

Woman wearing a rain jacket standing on a hill, looking out over mountain landscape.

Your Jacket Isn’t Special Anymore

The outdoor gear market is saturated, sustainability claims are stale, and AI is rewriting how customers search and shop. This blog unpacks why most outdoor brands are falling behind - and what a future-proof outdoor brand strategy really looks like.

Magnetise

Apr 44 min read

Scenic outdoor setting with hiking food displayed, representing the evolution of outdoor meals

Scenic outdoor setting with hiking food displayed, representing the evolution of outdoor meals

Trail Mix is Dead: How Outdoor Meal Brands Must Evolve to Stay Relevant

Outdoor food brands can no longer rely on nostalgia and nuts. This article explores why trail mix is losing relevance and what savvy marketers must do to innovate, connect with modern adventurers, and stay ahead in a crowded market.

Magnetise

Feb 214 min read

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Honouring the Traditional Custodians

Magnetise acknowledges the Traditional Owners of the lands on which we work and live.We honour the enduring connection of Aboriginal and Torres Strait Islander peoples to Country - their stories, cultures, and traditions that continue to shape this land.We pay our respects to Elders past, present and emerging.

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