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Purpose & Impact


Marketing That Matters: How Non-Profits and For-Purpose Brands Can Cut Through and Create Change
Explore effective marketing strategies for non-profits and purpose-driven brands. Learn how authentic storytelling, audience engagement, and integrated digital tactics can amplify your mission and drive meaningful change.
Magnetise
Apr 305 min read


Marketing with Purpose: Why ‘Sustainability’ Needs More Than a Logo
Sustainability won’t save a bad product. And it won’t excite an audience who’s seen it all before.
But when you get the fundamentals right - when your product or service truly solves a problem, fits into people’s lives, and brings joy or usefulness - then adding sustainability to the mix becomes a multiplier. It gives people one more reason to choose you. And more importantly, to come back.
Magnetise
Feb 43 min read
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